2025 Market Values for the SWB Porsche 911 (1965-68)

June 12, 2025
{calc} min read
Share this article
2025 Market Values for the SWB Porsche 911 (1965-68)

The Beginning Of An Icon

In the world of classic sports cars, few names command as much reverence—and consistent market heat—as the early short-wheelbase (SWB) Porsche 911. Built from 1965 through 1968, these first-generation air-cooled icons laid the groundwork for six decades of 911 evolution, yet remain wholly their own: lightweight, lively, and unapologetically analog.

If you’re in the market, you’ve probably felt the sticker shock. Even a humble 911T in driver-grade condition now hovers around $70,000 USD. A clean 911S? That’s closer to $185,000. And if you're dreaming about the mythical 911R, you'd best come armed with an auction paddle and a seven-figure bank account.

So why are these cars worth so much—and why are they still so appealing to drive?

A Purist’s Porsche

First, the basics. All SWB 911s share a 2.0L air-cooled flat-six and a 2,211mm wheelbase—about 2.4 inches shorter than what came after. That may not sound like much, but the effect is profound: less stability at the limit, sure, but a kind of twitchy immediacy that makes them feel more like a sports car from the 1950s than the Autobahn missiles Porsche would later build.

Early cars (1965–66) were simply “911s,” offering about 130 hp, a charmingly sparse interior, and optional Webasto heaters that may or may not remain functional today. By 1967, Porsche rolled out the more potent 911S (160 hp, Fuchs wheels, vented discs), followed in 1968 by the softer 911L and entry-level 911T. The 911R, of course, was a factory-built racer—only 20 made, complete with fiberglass panels and a race-derived engine. If you see one on the road, count your blessings (and go buy a lottery ticket while your luck is running).

What SWB 911's Are Worth Today

Market values for SWB 911s have climbed steadily over the past two decades, buoyed by low production numbers, analog charm, and increasing interest in vintage driving experiences that don’t require track-day commitment or concours budgets. Driver-grade cars (Hagerty Condition #3) still command strong money, especially with originality, history, and desirable options in the mix.

To establish accurate pricing for SWB Porsche 911 models from 1965 to 1968, we conducted a comprehensive survey of current North American market data. Sources included the Hagerty Price Guide, recent auction results from Bring a Trailer, RM Sotheby’s, and Gooding & Co., as well as listings from specialty classic car dealers and verified private sales. All values reflect well-maintained, driver-grade examples with consideration given to originality, rare options, and historical significance. U.S. prices were converted to Canadian dollars using current exchange rates at the time of publication.

Here’s a look at what these cars are trading for today in the North American market:

Model Engine Approx. Production Numbers Key Notes Price Modifiers Market Price in 2025 Price for 1/4 Ownership
1965–1968 911 (Base) 2.0L flat-6 (~130 hp) 6,930 Original 911; introduced 1965 as 356 successor. Early ’65 production (“O-series”) cars are especially rare and collectible (first-year premium). +5–15% for Soft-window Targa
+5% for Factory sunroof
–5–10% for Sportomatic auto trans (’68)
+125% for early '65 cars
~$80k (USD)
$110k (CAD)
~$22k (USD)
$29.5k (CAD)
1968 911T (Touring) 2.0L flat-6 (110 hp) 6,470 Entry-level model introduced 1968. Lower-compression 2.0L (~110 hp) for a more affordable 911. Few 1968 911T cars were originally sold in North America (most are later imports). +5–10% for Soft-window Targa
–5–10% for Sportomatic trans
Documented and highly original can add value
~$70k (USD)
$95k (CAD)
~$19.5k (USD)
$26k (CAD)
1968 911L (Luxus) 2.0L flat-6 (130 hp) 1,610 One-year-only 911 “L” (Luxus) in 1968. In Europe it was the mid-range model; in North America it was the top 911 since the S was not offered in ’68. +5–10% for Soft-window Targa
–5–10% for Sportomatic trans
Documented and highly original can add value
~$78k (USD)
$105k (CAD)
~$21.5k (USD)
$28k (CAD)
1967–1968 911S (Super) 2.0L flat-6 (160 hp) 6,630 First high-performance 911 variant, introduced MY1967. Notably not sold in the U.S. for 1968 due to emissions. Highly collectible as the top-spec early 911. Soft-window Targa +5–10%
Options like Recaro seats/rally packages +5%
Matching #’s engine, S-specific parts or lack thereof can affect value ±10%+
~$185k (USD)
$255k (CAD)
~$48k (USD)
$66k (CAD)
1967 911R (Racing) 2.0L flat-6 (~210 hp) 20 Limited run built in 1967 for competition. Extensive weight reduction – ~800 lbs lighter than standard 911. Powered by a 2.0L twin-plug racing engine. Raced in events like Tour de Corse. The first 911-based race car – holy grail for collectors. Each 911R has unique racing history – provenance affects value enormously. Condition and originality are paramount. These trade infrequently. $3.3M+ (USD)
$4.5M+ (CAD)
~$827k (USD)
$1.13M (CAD)

Co-Ownership Enables Automotive Passion

Of course, even if your heart says yes, your bank account (or your spouse) might say no. That’s where Archipelago comes in.

Archipelago makes it possible for small groups of enthusiasts to co-own vehicles like the SWB 911—whether it’s a base ’66 coupe or a soft-window 911S Targa. Through a carefully structured ownership model, each co-owner gets direct equity, clear usage rights, and only has to pay for their portion of upkeep, insurance, and storage. In other words: less cost, less hassle, and more time behind the wheel of a truly special car.

Go ahead and ask us to start a SWB 911 Archipelago group in your city today.

You’re not renting. You’re not borrowing. You’re an actual co-owner of the car, with a legally-owned stake and the freedom to drive it regularly without the burden of going it alone. You can even sell your share for market value when it's time pass along the experience of owning and driving a first generation 911 to someone else.

And with values holding strong—or rising steadily—it’s not just a more affordable way to enjoy the car, it's the smartest.

A Classic, Democratized

The SWB 911 remains one of the most revered chapters in Porsche’s history—not just for collectors, but for drivers. It’s a car that rewards finesse, demands involvement, and turns even a grocery run into a proper event.

By lowering the barriers to entry through co-ownership, Archipelago is making it possible for more people to experience the kind of analog driving pleasure that used to be the sole domain of the very wealthy or the very mechanically inclined. If you’ve ever dreamed of owning a vintage 911, this might be your best excuse yet.

Just don’t lift off mid-corner.